Sunday, April 5

Bruin duo spices up game-day fashion scene with original designs

Isabelle McGrew and Riley Rojas’ clothing brand emerged from feelings of frustration and insecurity. In response, McGrew and Rojas, third- and second-year political science students, respectively, created Izzy & Riley, a college game-day clothing company. Read more...

Photo: Isabelle McGrew and Riley Rojas (left to right), third- and second-year political science students, respectively, created a game day clothing brand dubbed Izzy & Riley. McGrew and Rojas said they hope to expand the currently limited collection of game day clothing currently available to UCLA students. (Photo courtesy of Sarah Lang)


Podcast focuses on creative sustainable solutions to environmental issues

The “Planet Innovation” podcast introduces listeners to wine made without grapes and plastic made from algae. The podcast is spearheaded by creator Magali Delmas, a UCLA professor and director of the UCLA Center for Corporate Environmental Performance, as well as a team of students who hope to relay innovative, green solutions to businesses and consumers. Read more...

Photo: Graduate student Shota Kenmochi and rising third-year environmental science student Alicia Kwan (left to right) helped create the “Planet Innovation” podcast, which discusses creative business solutions to environmental issues. The first two episodes of the podcast air Tuesday on iTunes, SoundCloud and the podcast’s website. (Axel Lopez/Assistant Photo editor)


Alumnus-directed PSA series ‘Just Sayin’!’ aims to fight fire with comedy

Comedian Nina Tarr discusses Islamophobia while sitting inside a blanket fort and holding a flashlight below her face for a spooky effect. She shares her feelings in a video as part of “Just Sayin’!,” an online series of weekly humorous PSAs featuring comedians, among other public figures. Read more...

Photo: Comedian Nina Tarr created two PSA videos of “Just Sayin’,” an online comedy series created by alumnus Brent Bishop meant to urge discussion on various social matters. (Courtesy of Chloe Weaver)


LA hosts its first Matcha Fest, with foods ranging from cookies to creme brulees

The city of Los Angeles has never seen a festival with so matcha green. The Japanese powder produced by grinding green tea leaves was the centerpiece of a vibrantly verdant two-day festival in Miracle Mile. Read more...

Photo: Matcha LA Fest, Los Angeles’ first matcha festival, offered visitors a diverse selection of matcha-based products. While many merchants presented elaborate desserts, others provided visitors with the traditional green tea. Jade Leaf Matcha sampled its organic Japanese matcha tea, which they source from farms in Japan. (Alexandra Del Rosario/Daily Bruin senior staff)


Student tattoo artist finds connection and expression in ink

Loved ones and high school teachers told Leslie Young that pursuing art was unrealistic and financially straining. Nearly 100 tattoo clients later, Young has made her passion for the permanent art into a lucrative career. Read more...

Photo: Rising fourth-year financial actuarial mathematics student Leslie Young works as a tattoo artist at Evermore Tattoo Company. Young’s original tattoo designs, which she showcases on her Instagram page, reflect her Taiwanese-American upbringing. (Amy Dixon/Photo editor)


Alumna weaves together comedy, gore in new tale of mob mentality in social media

A double doorbell notification from an app, humorously referencing “The Postman Always Rings Twice,” signals gruesome death in Gretchen McNeil’s new book “#MurderTrending.” Huddled at her desk for nine weeks, the UCLA alumna said she produced a seemingly simple narrative following a teenager wrongly convicted of murder, layering it with broader commentary about the omnipresence of social media. Read more...

Photo: Alumna Gretchen McNeil’s upcoming novel “#MurderTrending” takes place in a future where government-sanctioned executions are livestreamed via an app. Meant to serve as a commentary on the impact of social media, McNeil said the books reveals how the internet can magnify society’s worst impulses. The young adult novel will be released Tuesday. (Kristie-Valerie Hoang/Daily Bruin senior staff)


UCLA staff’s book explores intersection of sustainability, marketing

Nike’s “Considered,” a line of shoes made of cannabis, was released in 2005. Though the company expected the eco-friendly hemp design to attract environmentally conscious consumers, critics panned the earthy look of the shoes and called them “air hobbits.” “Considered” is one of many unsuccessful corporate attempts to market environmental sustainability that Magali Delmas mentions in her book, “The Green Bundle: Pairing the Market with the Planet,” which releases Tuesday. Read more...

Photo: UCLA professor Magali Delmas’ new book discusses how companies can incorporate green, or ecologically friendly, products that encourage consumers to decrease their environmental footprint. (Courtesy of Lenny Washington)



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