A Snapchat story depicted two students in De Neve Gardenia being kidnapped during finals week of winter quarter. Improvised as a sequence of 10-second Snapchat stories, the fictional narrative of the two students compelled followers of the UCLA campus Snapchat story to drag down the refresh button and find out what would happen next. Read more...
Photo: Third-year psychology student Patrick Hernandez-Ball has been featured in about 40 different UCLA campus Snapchat stories. He uses Snapchat as a medium to express himself, rapping and spreading comedic messages about college life to students. (Mischa Rajendiran/Daily Bruin)






