A new social media club at UCLA is reaching beyond a collegiate rivalry. Branching out from its founding USC chapter in early 2023, REACH at UCLA launched as a hub for students interested in social media, digital marketing and content creation, said co-president and fourth-year communication student Amelie Phua. Read more...

Photo: Members of REACH at UCLA gather for a group photo. The organization was founded as a hub for students interested in pursuing careers in social media, content creation and digital marketing. (Courtesy of Nila Makhfi. Photo illustration by Alicia Caldera)

BruinRent holds the key to apartment hunting. Tailored specifically to the UCLA community, the student-built platform provides listings of rental properties as well as features of each place, such as amenities and noise level, to simplify the rental process. Read more...

Photo: (From left to right) Natasha Cheung, Janak Sunil and Sana Indap stand together. The three students are members of BruinRent, a new startup dedicated to making apartment hunting easier. (Julia Zhou/Assistant Photo editor)

A student-run social enterprise is encouraging Westwood to taste a plant-forward lifestyle. Led by second-year cognitive science student Chandni Sacheti, Lives Without Knives works to redefine and simplify the concept of veganism for people of all ages. Read more...

Photo: Chandni Sacheti holds four vegan cookies. The second-year cognitive science student founded Lives Without Knives when she was a high schooler in Hong Kong. (Courtesy of Chandni Sacheti)

This post was updated Oct. 10 at 7:45 p.m. Gourmais has plans to crunch down on cravings. Owned by founder Stephanie Chui, the premium cracker brand Gourmais crafts polenta crisps baked into three flavors: Porcini Mushroom, Mediterranean Sea Salt and Herbs de Provence. Read more...

Photo: Smiling into the camera, Stephanie Chui holds a tray with three boxes of Gourmais crackers. The alumnus launched the polenta chip brand Aug. 1. (Courtesy of Stephanie Chui)

This post was updated Oct. 8 at 8:20 p.m. Allison Scott is running a one-woman show over at allisunny designs. The alumnus-run clothing brand aims to provide sustainable yet trendy designs to consumers seeking to break free of larger corporations such as Urban Outfitters and Zara, Scott said. Read more...

Photo: Donning one of her pieces, Allison Scott smiles as she looks down. The alumnus runs the clothing line allisunny designs. (Courtesy of Allison Scott)

This post was updated Oct. 19 at 9:43 p.m. Fitz Freeby’s business is more than just icing on the cake. The rising second-year theater student runs One Cake Fitz All, which she said she started when she was a high school student in Minnesota. Read more...

Photo: One of Freeby’s cakes, which was inspired by a camera, sits on a table. The rising second-year theater student started her business One Cake Fitz All in high school. (Courtesy of Fitz Freeby)