As a result of the digital era, sneaker culture has erupted. But beyond the exclusive drops and collaborations, at its heart is a community of dedicated followers who would do just about anything to keep this niche subculture intact. Read more...
Photo: (Jocelyn Wang/Daily Bruin)
This post was updated July 15 at 10:11 a.m. Summer brings hot weather – and hotter books to match. From memoirs to mysteries, these new novels are perfect to grab for vacation or devour during long hours at home. Read more...
Photo: (Isabella Lee/Daily Bruin)
Magie Le is making her way through senior year one stitch at a time. The fourth-year international development studies student said she began a creative side project to prevent herself from stressing too much about life after graduation. Read more...
Photo: With encouragement from the TikTok community, fourth-year international development studies student Magie Le built an embroidery crewneck business that focuses on animated characters, such as Azula from “Avatar: The Last Airbender.” (Esther Ma/Daily Bruin)
With bright colors and repurposed elements, Lauren Cramer is meshing materials to make Bead Salad. Founded at the end of last year, Cramer’s small jewelry business Bead Salad operates through an Instagram shop as well as a self-designed website. Read more...
Photo: Third-year design and media arts student Lauren Leung Cramer creates beaded jewelry from fish lures and found materials, focuses on trinkets that are secondhand. (Courtesy of Lauren Leung Cramer)
Rainbow Fruit is giving old clothes a colorful new life. With a passion for sustainable fashion, third-year communication student Jaime Hattori started her small business Rainbow Fruit in September. Read more...
Callie Nance is making yoga accessible one downward dog at a time. Looking for a way to unwind, the third-year public affairs student first dipped her toes into yoga when she was a high school sophomore. Read more...
Photo: Third-year public affairs student Callie Nance got her yoga license during the pandemic and aims to bring accessible lessons to the UCLA community. (Elise Tsai/Daily Bruin staff)
Shellie Wong’s business is in bloom. As Valentine’s Day was approaching this year, the alumna said she found a video online that taught her how to make flower balloons – a bouquet of artificial flowers placed inside an inflated balloon – and was inspired to start selling them. Read more...
Photo: Alumna Shellie Wong created her flower balloon business, Flowers by Shellie, on Instagram as a creative outlet. Rather than use preset arrangements like other florists, she said the balloons are tailored to each order. (Esther Li/Daily Bruin staff)
