Despite the intense rivalry between USC and UCLA during the football season, a variety of research projects unite the two universities throughout the year. The USC-UCLA Joint Center for East Asian Studies has been bringing together faculty from the two universities for over 25 years to promote East Asian studies. Read more...

From tar and feathers to manure falling from a helicopter, Bruins and Trojans have thought of numerous pranks during their 75-year rivalry. This year’s Beat ‘SC Week slogan is appropriately titled “Bringin’ Back the Roar.” Pranks between each school have died down in past years, according to John Sandbrook, special assistant to the executive dean. Read more...

Beat ‘SC Week is a time for UCLA students to unite under school spirit, but for some it may be a time for friends to become rivals. Read more...

Most UCLA students remember the moment they first became true Bruins. For some, it was when they participated in their first eight-clap during orientation, throwing up one too many fists or clapping a ninth time as they were swept up in a mix of confusion and excitement. Read more...

For students who don’t know what to do with the rest of their lives, Mike Marriner and Nathan Gebhard of “Roadtrip Nation” have an answer. The two visited UCLA on Monday to mobilize students to explore career options “off the beaten path.” Their mission began when they decided to go on a roadtrip to cope with the uncertainty of their future careers. Read more...

Many UCLA students think of Third Street Promenade in Santa Monica as a great place to spend a few hours during the weekend. They can catch a movie, eat out and do a little shopping in one of the many name-brand stores dotting the area. Read more...